A credit union with more than 100,000 members and nearly $1 billion in assets wanted to grow its loan portfolio and new checking accounts. Harland Clarke worked closely with the credit union’s marketing team to develop a comprehensive approach that generated almost $29 million in new loans, and nearly 1,100 new deposit accounts.download pdf
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.
The key to beating the competition in a fluctuating banking is to create a new core account holder base, while still maintaining strong relationships with traditional account holders.
Banks and credit unions did a sterling job of growing their loan portfolios in 2015. Banks saw their asset side of their balance sheet grow by six percent.1 Growth at...