Cash was king, but cards now rule the day. By 2016, worldwide card purchase transactions are projected to increase by 44 percent. That translates to an estimated 31 billion more transactions in the U.S. alone.download pdf
"That’s when the young girl with the dragon tattoos around her forearms started walking over to me. She held out her hand to take the card from me."
Instant card issuance has been proven to increase revenue for financial institutions by producing five additional debit transactions per month. Cardholders are choosing their instant issued cards on a regular basis—in fact, instant issuance has been shown to lead to a five percent increase in overall transaction volume.
I'm excited to have guest author Docia Myer, Vice President of US Financial Sales at CPI Card Group, giving her assessment of EMV Market Trends. I'll leave it up to you to determine if...