Most marketers agree that the list and the offer are integral to a winning direct marketing campaign. But some underestimate the power of creative, and that’s a mistake. Hard-working creative ensures that your communications get noticed and read.download pdf
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.
When prospects and customers take the time to open your marketing piece, they deserve star treatment. Visual hierarchy is the chauffeured limousine that drives your audience to different parts of your message, where they can take a picture or get out for a closer look.
Learn how to use creative design and messaging to maximize your auto lending marketing efforts Presented by Harland Clarke.