Most marketers agree that the list and the offer are integral to a winning direct marketing campaign. But some underestimate the power of creative, and that’s a mistake. Hard-working creative ensures that your communications get noticed and read.download pdf
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.
When prospects and customers take the time to open your marketing piece, they deserve star treatment. Visual hierarchy is the chauffeured limousine that drives your audience to different parts of your message, where they can take a picture or get out for a closer look.