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Insight Center Community Bank

Industry knowledge to help you grow your business

The Value of a Brand

Doesn’t it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world.