Doesn’t it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world.download pdf
Content marketing has made a major impact on marketers within the last few years, as it’s become an integral part of any successful marketing program. The thought process behind content...
Think about it: consumers seeking out a local branch’s address or hours of availability can easily be deterred by incorrect listings and information giving him/her a poor first impression of your overall brand.
Three important ways Harland Clarke’s Custom CheckFolio product delivers real value in the real world. If your check packaging doesn’t do these things, you’re missing a huge opportunity.