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Insight Center Resources

Industry knowledge to help you grow your business

Prequalified Loan Marketing Program Generates Millions in New Loans

For 124 years, First Financial Bank has served the financial needs of generations of families, professionals and business owners. With assets of $5 billion, the institution comprises 12 regional banks with 60 locations across Texas. Recently, First Financial Bank was recognized by Bank Director Magazine as the #3 best performing bank in the nation in the $1 billion to $5 billion asset category.