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Insight Center Community Bank

Industry knowledge to help you grow your business

Data-Driven Checking Acquisition Program Reduces Cost Per Response by 78%

Our client implemented a turnkey checking acquisition solution that extended highly personalized offers in an attractive self mailer at saturation pricing. With it, they executed a multiple-drop direct mail campaign designed to reach individual prospects and existing account holders in specific households with unique, actionable messaging. The highly targeted mailing list was derived from a combined database of 1,400 variables grouped into three categories — demographic, purchasing potential and lifestyle/behavioral — to show consumer potential interest in an offer.