They’re the largest demographic since the baby boomers, estimated to be three times as large as Generation X. By 2025, the income of Generation Y — also known as “Millennials” — will account for almost half of personal income, exceeding all other demographics in purchasing power.Download PDF
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.
"What sets Millennials apart is what they don’t want. Let me explain..."
Data finds that no matter the income level, millennials aren’t saving and investing well; and it appears this trend is only getting worse with time. Frightening considering how wealth and earning power increases with time and age.