Gen Y New Movers: Coming to a Neighborhood Near You. Find out why you want to reach the attractive Gen Y market and how you can reach them first! Learn more about the First Touch New Mover Program.download pdf
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
With the cost to acquire deposits increasing and fewer traditional bank deposit dollars circulating among an increasingly large playing field of competitors vying for them, like retail establishments, investment firms,...
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.