As a financial institution marketing executive, you have a lot on your plate. But quantity doesn’t always mean quality. Acting on this short list of top trends can help improve your return on marketing investment, increase account holder loyalty and share of wallet, differentiate you from competitors and drive revenue.download pdf
Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use of quantitative analytics by CMOs in creating and building marketing plans. Marketers know that their initiatives and activities need to be metrics driven. But do you know which metrics should be driving your marketing? The following seven metrics are ones that every financial services marketer should know, as they are proven to drive performance and boost the top line.
When it comes to the financial services industry, it’s been a busy year. At Harland Clarke, we’ve been documenting them all as we continue to monitor industry trends on behalf of our marketing and payments solutions. Here are our top five articles from 2017.