As a financial institution marketing executive, you have a lot on your plate. But quantity doesn’t always mean quality. Acting on this short list of top trends can help improve your return on marketing investment, increase account holder loyalty and share of wallet, differentiate you from competitors and drive revenue.download pdf
Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.
Accountability. Collaboration. Efficiency. ACE is the name of the game for 2016, as Harland Clarke’s annual survey of financial services marketers illuminates several interesting trends. Over half of all marketers...
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know what to focus on and what’s best to ignore. Since the cost to acquire and retain customers varies widely by product, service or industry, try not to get distracted by the latest highly discussed industry trend or “hot” social media take.