Orion Federal Credit Union is a $534 million financial institution, based in Memphis, Tenn., with about 50,000 members. In its footprint of Western Tennessee, Orion needed both analytical and marketing programs to help grow its lending base, which was at a level below credit union industry averages.download pdf
Deriving value from big data is often the most difficult of the five V’s. After all, having thousands of lines of data is pointless unless you use them for something purposeful, such as measuring marketing efficacy or improving compliance programs.
Future Readiness is a three-part series of discussions on the real world of banking, marketing and payments to help prepare banks and credit unions drive continued value during rapid industry...
More and more of the world's data - 80 percent, in fact - is unstructured. Big data allows the combining of these different types, but the variation in formats and sources makes storage and analysis difficult.