Orion Federal Credit Union is a $534 million financial institution, based in Memphis, Tenn., with about 50,000 members. In its footprint of Western Tennessee, Orion needed both analytical and marketing programs to help grow its lending base, which was at a level below credit union industry averages.download pdf
"Credit unions have an uphill battle in that endeavor. The average credit union in the U.S. is only a fraction of the size of the average bank… about $194 million in assets compared to about $2 billion in assets."
A credit union with over $600M in assets wanted to capture more direct deposits and ACH payments with its new checking accounts …
Study after study points to the difficulties Americans have in managing their money. We need help getting from point A to point B financially. The financial institution that turns its branches into centers of information, where advice and consultation are proffered to account holders, will be recognized as an entity that truly wants to help consumers. So, while less and less transactions occur at the branch, more and more advice and consultation can take place instead.