Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive. Acquiring anyone and everyone that walks through your doors will lead to higher attrition rates, more churn, and the costly cycle of gaining new accounts simply to replace the ones that are leaving.
Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source of funds for lending activity.
In addition to reading the blogs on our Insight Center for advice, we’ve created something new. Harland Clarke is proud to unveil a new set of additional, free tools and checklists to help banks and credit unions plan more strategically for their acquisition and loan marketing goals.