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Contact Center’s Overdraft Protection Program Achieves 54% Conversion Rate, While Improving Customer Relationship

As the financial landscape continues to shift, First National Bank and Trust recognized the need to protect their account holders from the inconvenience of overdrafts. They also wanted to increase value for their shareholders, team members and communities by offering sound advice, as well as innovative and competitive financial products. The overdraft opt-in solution could help the bank meet these goals with an enhanced level of protection for account holders, while generating revenue for the bank.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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