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The State of EMV. Financial institutions grapple with costs and look for guidance.

Europay®, MasterCard® and Visa® (EMV), a new global payment standard that
uses computer-chip technology on credit and debit cards to authenticate transactions, has become a top consideration for financial institutions because its chip is more secure than a magnetic stripe. But the question for financial institutions is not so much whether EMV will become a popular payment technology, but rather, when to adopt the standard and how to go about it.

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