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Insight Center Resources

Industry knowledge to help you grow your business

Big Data or Smart Data?

How to Maximize What You (Already) Know About Your Account Holders

Big data is a big deal. It’s the topic of much debate at financial institutions, and the cause of a lot of marketing angst. The big issue about big data is this: what do you do with it? How do you leverage all of the internal and external data you have to positively impact your financial institution? How do you use it to make the most of your marketing budget?