Today’s financial services marketers are facing a period of unprecedented change and opportunity. According to The Financial Brand’s “2012 Bank & Credit Union Marketing Survey,” bank and credit union marketing executives say that their number one priority is to deepen existing relationships through increased cross-selling initiatives.DOWNLOAD PDF
A New Paradigm in Consumer Loan Marketing for Banks and Credit Unions Analyze credit profiles. Identify candidates who meet your credit criteria Communicate prequalified status to candidates. Convert preselected leads...
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.
Incumbent lenders and traditional financial institutions are NOT on the verge of mass extinction. For financial institutions to succeed in today’s consumer lending marketplace, the answer is mass adaptation.