In addition to reading the blogs on our insight center for advice, we’ve created something new. Harland Clarke is proud to unveil a new set of additional, free tools and checklists to help banks and credit unions plan more strategically for their acquisition and loan marketing goals.
Several factors impact a consumer’s decision to open a new checking account. In fact, the decision process varies as widely as account holders themselves. One characteristic, though, seems to cut through all the others, regardless of demographics.
Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source of funds for lending activity.