Deposits are High and Margins are Low. What’s a Marketer to Do?

One of the most important issues when conducting survey research is to determine the number of returned survey responses necessary to produce valid and reliable results. To this end, we...

Steve Nikitas, Senior Strategy Director for Harland Clarke, talks interest rates, net interest margins (NIMs), and profitability. For nearly a decade, the Federal Reserve has held interest rates at historically low levels. In fact, we have not been in the initial stages of an up-rate environment since 2004. How many product managers, treasurers and chief financial officers in the field today held the same roles back in 2004? Probably very few, if any. Thus, the learning from past experience is distant at best, nonexistent at worse. So what’s a financial institution to do? Download the article to find out.

Gain best practices for a household acquisition strategy to obtain low-cost core deposits and increase your Net Interest Margin (NIM) – we’ll discuss: Must-haves of generational marketing Keys to highly...