Deposits are High and Margins are Low. What’s a Marketer to Do?

One of the most important issues when conducting survey research is to determine the number of returned survey responses necessary to produce valid and reliable results. To this end, we...

Rick Claypoole, Vice President, Product Management, talks interest rates, net interest margins (NIMs), and profitability. For nearly a decade, the Federal Reserve has held interest rates at historically low levels. In fact, we have not been in the initial stages of an up-rate environment since 2004. How many product managers, treasurers and chief financial officers in the field today held the same roles back in 2004? Probably very few, if any. Thus, the learning from past experience is distant at best, nonexistent at worse. So what’s a financial institution to do? Download the article to find out.

To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.