Email Marketing Benchmark Review & Strategies to Measure and Improve Customer Loyalty

Omni-channel marketing is the newest shift marketers are seeing thanks to the improvement of technology, availability of data and the growing importance of business intelligence and marketing automation. The idea...

I don’t have to tell you that an effective voice of the customer program is not the same as painting the bathroom. It’s not a one-off project, but a long-term strategy whose goal is to improve how an account holder experiences all aspects of your financial institution, enhancing customer satisfaction and value over time.

Data-driven, customer satisfaction, customer loyalty, customer-centric… these are phrases that occupy a marketer’s mind on a daily basis. Digital marketing strategies are formed by emotionally understanding the consumer, reaching him/her...