As the premiere online culinary insider magazine, StarChefs.com desperately needed to manage a large and continuously growing contact database of subscribers. With Harland Clarke Digital’s help StarChefs.com newsletter mailing list grew by 20 percent and its acceptance rate soared to 98 percent.download pdf
While overall mail volume is on the decline (down nearly 30 percent since 2006 according USPS) due to such things as online bill pay and certainly more refined targeting and increased digital advertising, less crowded mailboxes mean it might be time to add direct mail into the mix alongside your digital marketing strategy.
When potential new subscribers are visiting your opt-in form, it is important to remember to not just collect information … but also provide it. Providing information at this pivotal juncture...
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.