Insight Center

Industry knowledge to help you grow your business

How Does Your Financial Institution Stack Up?

Download a copy of our State of the Industry: 2012 Financial Services Benchmarking Analysis and view our webcast “How Do You Stack Up?” on demand.

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For more information about how data-driven decisions can guide your financial institution’s marketing strategy for 2013, please call 1.800.351.3843, visit www.harlandclarke.com/marketing or contact us.

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Data & AnalyticsType: Webcasts August 10, 2012Tags: ,

BYOB: Build Your Own Budget

Blog March 24, 2017
Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.

Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?

Blog June 27, 2017
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.

Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

15955 La Cantera Parkway • San Antonio, TX 78256

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