How Does Your Financial Institution Stack Up?

Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.

Accountability. Collaboration. Efficiency. ACE is the name of the game for 2016, as Harland Clarke’s annual survey of financial services marketers illuminates several interesting trends. Over half of all marketers...

To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.