How Does Your Financial Institution Stack Up?

Financial institutions of all sizes consider their marketing teams to be partners in driving strategy and business decisions. The upside is greater autonomy in setting budgets. But it comes with heightened expectations. Your ability to demonstrate ROMI this year will impact next year’s budget and how much BYOB you can expect.

Accountability. Collaboration. Efficiency. ACE is the name of the game for 2016, as Harland Clarke’s annual survey of financial services marketers illuminates several interesting trends. Over half of all marketers...

Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of sight, out of mind” applies here. After all, your account holder can’t act on what they don’t know (or don't remember).