A regional bank with more than $13 billion in assets and nearly 300 locations across several states was using Harland Clarkeâ€™s StraticsÂ® predictive modeling results to drive its quarterly cross-sell direct mail efforts.download pdf
Measuring retention should be an ongoing process, tracking increases or decreases over time and identifying how to improve it if necessary. Tracking other variables, such as length of relationship, number of products and demographic factors, provides visibility into where you’re falling short in product offerings to certain market segments and allow you to adjust your cross-sell initiatives.
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.
A high-performing mid-size bank in the southeast utilized Voice of the Customer, Powered by CSP, to increase new customer acquisition, core deposit growth, cross-sell expansion among existing customers, and market...