Insight Center

Industry knowledge to help you grow your business

Data Integrated Lead Generation Increases ROI

A global provider of high-definition video conferencing and mobile video products needed a comprehensive data-integrated solution that linked their databases and enabled them to respond to inbound inquiries/leads in a timely manner. Harland Clarke Marketing Services developed a single-source online lead response system that engaged a closed-loop process, enabling the client to accurately identify, qualify and react to all inbound inquires, which led to increased conversion rates, new qualified leads and increased sales.