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A Strategic Start for Peapack-Gladstone Bank®

Peapack-Gladstone Bank wanted to improve customer retention, increase the cross-selling of bank products and expand outreach to prospective customers. The challenge for the bank was to do this cost effectively, given its small marketing team. Harland Clarke Digital recommended a two-part program for Peapack-Gladstone Bank to help maximize its opportunities that included its Strategic Start and SM:Essentials solutions. The program resulted in a 32 percent email “open rate”, exceeding the 20 percent average for the banking and financial industry.

Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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