Peapack-Gladstone Bank wanted to improve customer retention, increase the cross-selling of bank products and expand outreach to prospective customers. The challenge for the bank was to do this cost effectively, given its small marketing team. Harland Clarke Digital recommended a two-part program for Peapack-Gladstone Bank to help maximize its opportunities that included its Strategic Start and SM:Essentials solutions. The program resulted in a 32 percent email “open rate”, exceeding the 20 percent average for the banking and financial industry.Download Pdf
Smart financial institutions have taken advantage of our multichannel age to give their consumers many ways to connect with them. Smarter financial institutions have moved beyond multichannel proficiency: They are thriving in the era of omnichannel marketing
Consumers demand the same excellent customer experience regardless of industry. What this means for your bank or credit union is that you’re no longer competing against other financial institutions. You’re competing against Amazon and Netflix and the experience they provide their customers.
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.