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A Healthy Source of Qualified Leads

A leading U.S. healthcare benefit provider sought a cost-effective way to qualify inquiries from its online request forms and to increase engagement between its brokers and the prospects. Harland Clarke created and deployed a comprehensive lead management plan resulted in a 44% lead contact rate, with 26% qualified leads—more than six times the projected rate.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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