Best Practices in New Loan Marketing

(We’re Looking at You, Millennials …) Both banks and consumers love direct deposit. But in our commissioned analysis of Javelin’s Digital Banking Benchmarking research into Wells Fargo and its competitors’...

Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.

Finding new customers isn’t easy. It takes time, resources and money. There’s no doubt that to continually grow your business a steady stream of new customers isn’t a bad thing,...