According to a recent Yext webinar, the use of voice enabled speakers will grow 130 percent over the next year. So, there’s no doubt voice recognition is shaping the emerging customer experience and will have a direct impact on businesses of every kind, including financial services (if it hasn’t already). So, exactly how does voice search impact your financial institution, and most importantly — how can you keep up?
(We’re Looking at You, Millennials …) Both banks and consumers love direct deposit. But in our commissioned analysis of Javelin’s Digital Banking Benchmarking research into Wells Fargo and its competitors’...
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.