Skip to content Skip to search

Insight Center Community Bank

Industry knowledge to help you grow your business

Direct Marketing Delivers Deposits in a Competitive Marketplace

In a challenging economic cycle, a large western regional bank was looking to acquire new deposit relationships with existing and prospective customers. The bank faced a tough challenge of growing its deposit portfolio when the market was filled with other institutions competing for low-cost deposits. Harland Clarke Marketing Services developed a behavior-based approach including a custom geo-targeting tool proprietary and demographic-based information and micro-segementation. The bank achieved a 407 percent return on investment.