Federally mandated guidelines and regulations have impacted the economics, value propositions and incentives associated with DDAs, causing financial institutions to re-evaluate DDA products and positioning. Discover how check-based solutions should remain an important part of the payments value chain.Download PDF
The key to beating the competition in a fluctuating banking is to create a new core account holder base, while still maintaining strong relationships with traditional account holders.
In a year of political and economic change, it makes sense financial institutions want to get back to basics, like learning who their customers are and how to delight and engage them.
Technology-based and data-driven acquisition tools may be the right turnkey solution for financial institution marketers wanting more efficient and effective ways to maintain branch performance and relevance in today’s dynamic environment.