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Insight Center Resources

Industry knowledge to help you grow your business

Financial Institution Realizes $3 Million Lift in Revenue After Implementing Intelligent Onboarding™ Program

A $30 billion financial institution had missed revenue opportunities with the value of existing accounts. Harland Clarke Marketing Services developed a program to engage, grow and retain new account holders. The program resulted in a 32 percent email “open rate”, exceeding the 20 percent average for the banking and financial industry.