A $30 billion financial institution had missed revenue opportunities with the value of existing accounts. Harland Clarke Marketing Services developed a program to engage, grow and retain new account holders. The program resulted in a 32 percent email “open rate”, exceeding the 20 percent average for the banking and financial industry.download pdf
What is the biggest challenge for your financial institution? If you’re like nearly a third (29.3 percent) of financial institution executives, you’ll say it’s driving growth and profitability. There are many avenues for growth, of course, including branch staff, online initiatives, direct mail and lending teams. But one surprising and frequently ignored growth channel is your contact center.
Mobile banking continues to grow in both usage and importance for financial institutions and, more importantly, their account holders. So much so, that it has become a requirement when account...
With financial marketers telling us in our annual survey that they have more control over their budget building process for 2017, we followed up by also asking where they would be spending their budget – and effort – this year.