Much of the future of your financial institution’s success depends on attracting younger account holders. Gen Yers have demonstrated themselves to be avid multichannel financial services consumers. Marketing to Gen Y is challenging and requires new approaches. In this 12-minute webinar, Brad Strothkamp, vice president and principal analyst at Forrester Research, discusses with Mike Ferguson, president of Harland Clarke’s SubscriberMail email marketing group, the best practices in reaching this critical demographic.
Access the current slidecast below.
Click here to view the first slidecast in this series: “Harnessing Analytics Across the Customer Life Cycle.”
Click here to view the second slidecast in the series: “Get Smart: Differentiate Your Loyalty Programs With Customer Intelligence.”
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