Loyalty programs are everywhere in the business world, but few actually generate loyalty. Loyalty programs typically suffer from several common missteps that serve to reduce their effectiveness. In this 10-minute presentation, Forrester analyst, Emily Murphy, along with Stephenie Williams, a senior strategist with Harland Clarke Marketing Services, will review research that highlights some of the common errors that make loyalty programs unproductive. More importantly, Emily will review what the research shows to be the components that make these programs profitable.
Access the current slidecast below. Click here to view the first slidecast in this series: “Harnessing Analytics Across the Customer Life Cycle.”
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