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Preserving Revenue While Changing the Checking Product Line-up

In the wake of Regulation E, the Dodd-Frank Act and the Durbin Amendment, many financial institutions are retooling their checking account line-ups to modify or eliminate free checking. This retooling primarily focuses on the need for account engagement activities, such as direct deposit and debit card utilization, and for larger average balances to ensure account-level profitability.

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