AcquisitionDigital MarketingMarketingRetentionWebcast: Staying Relevant in the Era of Disruptive InnovationInformed Banker, WebcastsSEPTEMBER 27, 2018In this webcast, you'll learn new ways for community banks and credit unions to not only survive in today’s...
Check ProgramsFour Reasons to Show Checks — and Check Writers — Some Love (+ Four Ways to Do It!)BlogFEBRUARY 7, 2018Pick one. The figure 18 billion represents: The number of hamburgers sold by McDonald’s® last year. The number of...
CardsThe World’s Gone Debit: Here’s How You Can Attain Top-of-Wallet StatusBlogJANUARY 25, 2018With attractive features like immediate fund withdrawal, chip-enabled protection and cash back, it’s no wonder debit cards are achieving...
AcquisitionBeyond Demographics: How Customer Lifestyle is a Segment All Its OwnBlogJANUARY 19, 2018Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
Data & AnalyticsMarketingWhat Do You Really Know? How Financial Services Marketers Can Win Using Better DataWhite PapersJANUARY 10, 2018Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
Loan MarketingWhat to Do When Data Breaches Affect Your Institution’s Loan MarketingBlogJANUARY 10, 2018On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than...
CardsThese Customer Engagement Initiatives Will Build Trust with Your Institution after Data Breach EventsBlogDECEMBER 20, 2017The potential for identity theft has increased astronomically and financial institutions are doing everything they can to build back...
AcquisitionAcquiring Account Holders: The Myths Behind Acquisition MarketingBlogDECEMBER 12, 2017In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...