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Big Data. Better Results: How to Use Account Holder Data to Achieve Maximum Marketing Performance

We know your top priorities are to acquire and retain account holders. At the same time, you must increase wallet share, grow loan portfolios and encourage channel shift. With so many marketing priorities, how do you decide where to spend your time and budget? In this session, we’ll discuss how to use your own account holder data to achieve maximum marketing performance.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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