Acquisition Accelerator® is a turnkey data-driven marketing program that pinpoints consumers in your trade area, and extends highly targeted checking offers at saturation mailing prices. You’ll reach prospects with personalized communications, and be able to provide a wide selection of high-value incentives that drive them to your financial institution.
Rewards programs appeal to many consumers — as long as they are being promoted. The old saying “out of sight, out of mind” applies here. After all, your account holder can’t act on what they don’t know (or don't remember).
Tara Smith of Orion FCU describes using Harland Clarke loan acquisition programs including Shopper Alert and Refi Genius.
A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign...