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Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall

A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign has produced incrementally better results – starting with an ROMI of 334% after just 54 days.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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