Despite an ongoing shift in U.S. consumer age demographics and a proliferation of electronic media channels, direct mail continues to be an essential part of bank and credit union promotional planning.Download PDF
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Mailboxes and inboxes are where your direct marketing offer flies or dies. The consumer decides then and there to look at it more closely … or trash it.
Acquisition solutions can help banks and credit unions target customers in a specific location to meet product and CRA goals. These tools help identify potential consumers who are most likely to respond to a personalized offer, promoting growth in the very areas a financial institution wishes to grow.