Financial services marketers are being asked to do more, contribute more, and prove their value. But how do you prove value? By not only implementing marketing campaigns, but also measuring their effectiveness.download pdf
Financial marketers find themselves in a good news/bad news situation this year. Marketing budgets are on the rise, which suggests that financial institutions clearly are finding value in marketing. But along with that stronger position come increased expectations and scrutiny.
Three important ways Harland Clarke’s Custom CheckFolio product delivers real value in the real world. If your check packaging doesn’t do these things, you’re missing a huge opportunity.
Future Readiness is a three-part series of discussions on the real world of banking, marketing and payments to help prepare banks and credit unions drive continued value during rapid industry...