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Up Your Game: Seven Steps to Budget Planning

U.S. financial institutions allocate approximately 0.10 percent of assets – the industry average – to marketing. How will you know if you’ve budgeted enough? Your annual budget should serve as a guide to cost-effectively accomplish your goals. But with increasingly limited marketing resources, establishing a realistic annual budget can prove challenging

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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