Non-interest income comprises approximately 34 percent of bank income¹ and almost 27 percent of credit union income.² The problem is fees — the major source of non-interest income — are generally unpopular. They’re often cited as a reason why account holders switch financial institutions. So the key to building non-interest income is doing so in ways that are less painful for account holders.download pdf
Going back to the 1980s, net interest margins (NIMs) typically hover between 3-4 percent. So what, you say? Well, the lesson to be learned here is that even as the...
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to senior leadership. Linking the results of your campaigns with bottom line measurements like revenue and profit is imperative. Steve Nikitas details several key performance indicators and analytics to help you do this.
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or accounts that allow account holders to avoid monthly service fees.