Consumers have plenty of choices for managing their money. Unfortunately, many financial institutions rely on serendipity to acquire new customers. But, rather than counting on a lucky break, customer acquisition should be strategic and aggressive.download pdf
A high-performing mid-size bank in the southeast utilized Voice of the Customer, Powered by CSP, to increase new customer acquisition, core deposit growth, cross-sell expansion among existing customers, and market...
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know what to focus on and what’s best to ignore. Since the cost to acquire and retain customers varies widely by product, service or industry, try not to get distracted by the latest highly discussed industry trend or “hot” social media take.
One of the great things about customer experience metrics is that scores can be compared against revenue. When scores improve in a channel, like in-store customer experience, Institutions see a higher trend of sales, higher average purchase values and higher first-time customer acquisition.