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Large Regional Bank Achieves Nearly 1500% Return on Marketing Investment (ROMI) with Targeted, Multichannel Small Business Account Acquisition Strategy

A large regional bank with nearly $20 billion in assets sought a means to acquire new small business account holders and to identify business owners with whom they had a consumer-only relationship. They also wanted to increase wallet share among existing small business account holders


Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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