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Staying Ahead. Remaining Relevant. 2015 Survey of Financial Services Marketers

Financial industry marketers feel challenged to stay ahead of competitors and remain relevant to evolving consumer segments. We polled them about 2015 marketing plans – specifically budget, product/service focus, marketing mix, performance and measurement. See their responses in our first annual report.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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