One of the nation’s largest credit unions faced increasing competition for the same consumers. It wanted to efficiently grow its loan portfolio, while maintaining member loyalty. A multi-channel prescreened lending approach achieved an impressive return on investment and nearly tripled prior campaign revenue in just 90 days.DOWNLOAD PDF
There are differing opinions about the pros and cons of consumer lending, but loans aren’t inherently bad. In fact, prescreened loans can go a long way in helping creditworthy members...
"If you’re like me, you just can’t wait for the intense competition, unexpected outcomes, inexplicable results, razor-thin margins and dominating performances. I know what you’re thinking – that sounds a whole lot like consumer loan marketing. I couldn’t agree more."
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