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Navigating the She-conomy: How to Market to Women

Women are earning more money, spending more and influencing the majority of purchases– both big and small — now more than ever. It’s projected that, over the next decade, women will control two-thirds of the consumer wealth in the U.S.¹ Women represent a massive marketing opportunity, but reaching them isn’t as easy as it used to be. Financial institutions must change the conversation to reach this valuable and widely under served.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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