Doesn’t it seem like everything and everyone is trying to be a brand these days? Brand building is stock-in-trade for iconic companies like Coca-Cola®, P&G® and Nike®, and newer entries such as Dollar Shave Club, GoPro® and Fitbit®. The NBA® and NFL® spent the last several years building formidable brands, as have their stars – think LeBron James, for example. Business people and celebrities including Oprah Winfrey, Donald Trump and the folks from “Duck Dynasty®” earn billions from their personal brands, making it appealing to the rest of us to put our own marks on the world.download pdf
Content marketing has made a major impact on marketers within the last few years, as it’s become an integral part of any successful marketing program. The thought process behind content...
Smart financial institutions have taken advantage of our multichannel age to give their consumers many ways to connect with them. Smarter financial institutions have moved beyond multichannel proficiency: They are thriving in the era of omnichannel marketing
Mobile banking is a “triple crown” for account holders, saving time, money and bandwidth. The convenience they derive from it makes them more likely to be loyal to their bank or credit union. For financial institutions, mobile banking is a bit cost saver and driver of account holder satisfaction.