They’re the largest demographic since the baby boomers, estimated to be three times as large as Generation X. By 2025, the income of Generation Y — also known as “Millennials” — will account for almost half of personal income, exceeding all other demographics in purchasing power.Download PDF
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.
Banks and credit unions are sometimes a bit hesitant to implement initiatives aimed at attracting younger account holders. In particular, many resist efforts to reach out to Gen Y… that...
"What sets Millennials apart is what they don’t want. Let me explain..."