Millennials represent a larger percentage of the current population than any other generation. That fact, combined with their future buying power, makes Gen Y a prime opportunity for financial institutions. Harland Clarke Digital reveals valuable findings from its new research study on this generation’s expectations of financial institutions and their banking habits. Read more
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Graphic Design USA's American Inhouse Design Awards recognizes the talent, outstanding work, and value...
"What sets Millennials apart is what they don’t want. Let me explain..."