Gen Y New Movers: Coming to a Neighborhood Near You. Find out why you want to reach the attractive Gen Y market and how you can reach them first! Learn more about the First Touch New Mover Program.download pdf
Financial institutions need a strategy that identifies the best checking prospects, successfully targets them, and captures their attention with a strong incentive. Here are three ways to attract and obtain more checking account holders.
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult for our wants and needs to be noticed. With limited marketing dollars to go around, it makes sense to market to the larger segments of the population. But brands that ignore Gen X do so at their own peril.
Generation X seems to have disappeared from the collective conscious. After all, Gen Xers are now decidedly middle aged and sandwiched between the upstart Millennials and forever-in-their-prime Baby Boomers. They...