<Recent analysis of a general customer loyalty survey for a community bank and telephone debrief of the results. This FI has conducted this survey five times since 2007. The survey includes three specific questions that are widely accepted as a good measure for customer loyalty: Overall satisfaction with the FI (Satisfaction), Likelihood to come to the FI for additional financial services (Loyalty), Likelihood to recommend the FI to others (Advocacy).
Click to view the presentation slides.
Data-driven, customer satisfaction, customer loyalty, customer-centric… these are phrases that occupy a marketer’s mind on a daily basis. Digital marketing strategies are formed by emotionally understanding the consumer, reaching him/her...
No matter what you have going on, customers appreciate being acknowledged promptly and professionally, and assisted when they experience difficulties. Being able to meet the needs of your account holders can lead to greater ROI — more cross-sell opportunities, word-of-mouth referrals and future revenue.