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Financial Institution Realizes $3 Million Lift in Revenue After Implementing Onboarding Program

A $30 billion financial institution faced with an account profile of more than 65 percent single-service households knew it had missed revenue opportunities with these existing accounts. The financial institution turned to Harland Clarke Marketing Services to develop a program that would help it engage, grow and retain new account holders.

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Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions and marketing services, serving multiple industries including financial services, retail, healthcare, insurance, and telecommunications.

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